30 June 2022, 4:30 PM UK time

Tough Choices

This is an exec member exclusive video.

If you believe the headlines (I don't!) then we're all headed for rocketing prices and depressed demand. Many of my startup clients are "extending their runway" when I think they should be extending their revenue. Whether I'm right or they're right, we're all going to be facing challenging choices about which clients to fire, which technical improvements to bet on, whether the US or China is the right market to attack.

There's nothing new in these dilemmas, but what you may be missing is the executive tools to address them decisively. Let's talk about:

Taking the "starship route" to ace a quiz on totally unfamiliar material (read: make a decision with minimal input)
Using disappointment—cancelled projects, late delivery, a hiring freeze—to create positive learning opportunities and reinforce cultural alignment.
How the Big Red Button gave my team a safety net and let us make fearless technical choices.