Held on 1 September 2022

Winning With Ambiguity

This is an exec member exclusive video.

My client, the CTO, was frustrated with the lack of company and product strategy. So I told him to define it himself and begin executing. "But someone will object and tell me I did it wrong!" he exclaimed. That's the point.

The dirty secret is that most organisations are shot through with ambiguity. Energy companies are making huge profits from rising prices but doing nothing to address their terrible public image. Facebook is becoming increasingly irrelevant and its solution is to duplicate TikTok. And don't get me started on Elon Musk. Big and small, the incoherence is shocking and dangerous and befuddling.

And in this ambiguity lies opportunity for you. It terrifies others but it should excite and attract you, because it gives you a place to stand with a lever and say "push!" Once you lose your fear of conflict and error, you'll see that pointing the way through the "neutral zone" of uncertainty is the fastest route to success—even when it's the wrong route.

Join me on this free Zoom call to discuss these vital topics and more:

Why "We don't need it" and "There's no budget" are the sweetest words a salesperson can hear, and why unclear and conflicting "requirements" are similarly wonderful inputs for tech teams..
How two mid-level people with no authority changed a timber company into a mobile-technology behemoth.
Why I fenced off land near my house that I don't own, and how "adverse possession" (squatting) can help you fix your own strategy.