Held on 22 September 2022

Electric Shock Strategy

This is an exec member exclusive video.

The objectives and measures for your organisation should pack an emotional punch.

Whether you run a tech team or a startup or a huge conglomerate, resist the urge to analyse the market, design interlocking OKRs, and sink all your time into tuning a complex set of metrics and measures—none of that will motivate your team or help you navigate the inevitable changes to the environment that will surely torpedo your beautifully crafted strategy.

Instead, let's discuss how, in just a few hours, you and your leadership can determine your organisation's current competitive position, identify obstacles to progress, and agree appropriate, immediate actions that move you forward—while ensuring the company direction is crystal clear, motivational, and appropriately shocking.

In particular, we'll look at:

Why SWOT and its friends focus you on exactly the wrong things: your weaknesses, not your strengths.
How to get broad commitment to a direction by inviting conflict and opposing views, without endless and useless debate.
Proven techniques for tracking progress and keeping everyone accountable—and why they worked so well for the Prussian Army in the 19th century.