Held on 13 October 2022

Making Tech Insanely Profitable

This is an exec member exclusive video.

Too many of us view tech as a gigantic money pit, an altar on which we burn wads of cash in the often-vain hope that somehow value will drop from the sky. The expense side of the profit formula is usually pretty easy to compute—multiply the number of engineers by X, where X dwarfs other salaries and seems to grow daily—but income from that investment is usually highly uncertain and in the distant future, a recipe for CFO despair. What alternatives are there to giving up and trusting in the IT gods?

Join me on Zoom for an hour and we'll discuss ways to connect your tech investment to clear and valuable results, including:

Showing daily value using imperfect indicators and frequent experiments, making your tech investment fully liquid instead of inflexible, opaque capital expenditure.
Setting firm boundaries on tech spend by defining what you will say no to, the negative space in your strategy.
Options for measuring value in creative, paradoxically non-numeric ways, that still have unequivocal links to the income side of the ledger.