Too many software teams are constantly fighting friction: handoffs, signoffs, refinements, "refactoring", lengthy testing cycles, arcane deployment rituals all mean delay after delay and lead to glacial progress on our most important projects. This doesn't make any sense: there are no physical production steps or distribution barriers for software products, so it seems like we should be able to drive the marginal cost of changing code to nearly zero, right? What stops us altering our technology at close to the speed of thought?
As I've found at company after company, the barrier is, believe it or not, lack of imagination. In fact, all the tools for making daily visible progress have been available and in common use for decades, and your team probably have most of them in place—but they don't believe you really want to go that fast. The good news is that, every time I've helped teams adopt speedier practises, success comes very quickly once a few of the imagination barriers come down.
Join me in a convenient central London location to learn how to unlock the hidden capacities of your technology team and divide your project "elephants" into super-thin slices that customers can get value from right away. We'll discuss: