13 April 2023, 4:30 PM UK time

Guiding Geeks—When You're Not One

This is an exec member exclusive video.

We technologists love our jargon and our technobabble. We're so busy building incredibly complex systems that we forget how baffling and off-putting our language can be. As a result, every week I talk to befuddled executives who say, "Of course I can't question my tech team's estimates and assumptions—I'm not technical!" It's such a pervasive disconnect that I've had to print gold-leaf certificates granting permission to ask questions of engineers!

But it doesn't have to be this way. You can manage engineers by measuring their output, without any need to understand their content. And if you create alignment effectively so their work is headed in the right direction, that output can drive incredible levels of productivity and profit.

Join me for this free Zoom call to discuss:

The process of "joint design" that brings engineers and "the business" together with shared responsibility for results.
How to define a common language for your company that gives everyone a framework for meaningful discussion.
The turbocharged version of active listening, called "back briefing", that ensures you're aligned and measuring the results from your techies frequently and accurately.