27 April 2023, 4:30 PM UK time

Tech/Non-Tech Common Language

One-hour Zoom session for executive members of the Squirrel Squadron.

Price: Free.

I hear from far too many CEOs and other non-technical execs who have had it with talking to engineers. "They give me ludicrous estimates and tell me they're 'refactoring' all the time," they say. "I try to question what they say and help with resources and prioritisation, but I'm not technical, so who am I to say anything??"

The answer is that everyone in the business needs to contribute to tech discussions—and as an executive, you set the parameters and the framework for that discussion by defining a common language everyone can use. Replacing "databases" with data, "deployment" with delivery, and "refactoring" with reducing bugs transforms the conversation and lets you talk to your tech team again. Let me show you how: join me to learn and discuss:

The key elements of a ubiquitous language and how to select the right words.
Why a napkin can give you crucial and valuable constraints that keep your ideas small enough to be usable.
How to be a "broken record" to ensure the new framework gets used everywhere.