Held on 18 April 2024

Live in London - Tech as a Foreign Language

This is an exec member exclusive video.

"Zettabytes", "kubernetes", "skeumorphism"—this exotic tech jargon confuses and alienates non-initiates, but it doesn't have to . Maybe you're a CEO, CFO, COO, or similar executive trying to get your hands around new technology that could change your business. Or perhaps you're a CTO or Head of Product working hard to get your software strategy a fair chance at budget and commitment, but you're met by blank stares when you try to explain why LLMs or data lakehouses are the future for your organisation. In any case, don't let language be a barrier to making an insane profit from your tech investment!

Wherever you sit, on the tech or non-tech side of the fence, I'll show you a host of simple techniques that I teach my best clients for effective, business-oriented tech communication, including:

The power of zealous listening and the "exactly moment" for confirming understanding and alignment.
Why similes and metaphors are powerful, and when you should drop analogies in favour of examples
How to use Andrew's Arrow Axiom to grasp any technical diagram or software "stack" instantly.

Join me in person for this free session to discover how to break through technobabble and create trust and profit together with engineers. Not in London? Sign up anyway to get the recording.