Held on 21 Nov 2024

Halt! What To Stop Working On Right Now, Live in Berlin

This is an exec member exclusive video.

In your software product, just as in great paintings, what you do not include is as important as what you do. Join me for this free in-person event, kindly hosted by Afilio, to find out how you can slash your "prioritisation" time and vastly improve quality by ruling out what you don't want to do.

Defining the negative space - what a company or product does not do - is crucial for clarifying the strategy and focus. I’ll use examples from art history and my own consulting work to show you how negative space makes the positive space more impactful.

You’ll see how, as an executive, you can communicate your company's negative space to your team by disappointing people helpfully and being a broken record so that everyone is on board with exactly what won’t be happening!