Held on 10 March 2022
Actually Intelligent Business Intelligence
The problem with reporting on your business isn't a lack of data, but a surfeit. Trying to digest this enormous information meal, marketers and sales ops folks and customer service people clutch at Excel or Tableau or Snowflake, creating Frankenstein spreadsheets and processes that barely work and overload the database with inefficient requests. I'll answer your questions about how to avoid BI chaos and point the way to ensuring that you're generating valuable data that gets people elbowing each other out of the way to see the insights.
